Rising to the challenge of the connected customer

Reaching customers is tougher

Digital technology platforms are disrupting traditional brand engagement, as consumers curate their own digital lives across platforms. To build brand equity, businesses must deliver personalized, contextually-relevant experiences that reach consumers where they are. 

Reaching customers is tougher

Complexity is growing

Building a digital brand requires effective content publishing, marketing automation, creative design and optimization across markets and channels. But in such a complex ecosystem, how do you create meaningful experiences, at scale?   

Complexity is growing

Connected systems are key

Consistent engagement requires connected systems. And that demands cross-functional marketing teams that can break down silos. But the skills required to staff those teams are in short supply – and high demand.   

Connected systems are key

End-to-end digital marketing for the modern enterprise

Pactera EDGE powers global, connected digital marketing with agility, skill, and scale.

Strategy

Strategy

Elite marketing strategists dive deep into target audiences, personas, and competitive analysis, identifying gaps and opportunities in the market and crafting robust, scalable strategies and campaigns.
Creative / UX

Creative / UX

Nimble, interdisciplinary creative teams apply copywriting, design, and UX skills to create industry-leading experiences tailored to your audiences, from brilliant campaign concepts to valuable creative assets.
Engineering Services

Engineering

Agile POD teams with full stack front end, back end, and UX capabilities deliver reliability and speed to market, delivering the code behind a transformative customer experience across multiple channels.
Globalization

Globalization

Pactera EDGE can take your brand any place you want to go, powered by a proven, follow-the-sun delivery model, a cloud-based translation platform, industry-leading technology, and a deep pool of transcreation talent.
Digital Marketing

Digital Marketing

Results-oriented digital marketers deploy creative across global markets and channels, adjusting spend, testing continuously, reporting transparently, and relentlessly optimizing the performance of campaigns.
Continuous Publishing

Continuous Publishing

A robust continuous publishing model leverages marketing automation, a standardized workflow, and a scalable resource pool to deliver and optimize localized content across languages, countries, and regions.
Data Services

Data Services

Expert analysis transforms massive amounts of operational data into strategic insights, whether through high-value reporting or full scale conversion rate optimization and creative testing.
Application Maintenance + Support

Application Maintenance + Support

The connected customer demands always-available experiences. Pactera EDGE provides the development and support infrastructure to keep the technology and infrastructure behind those experiences up and running.