Rising to the challenge of the connected customer

Reaching customers is tougher

Digital technology platforms are disrupting traditional brand engagement, as consumers curate their own digital lives across platforms. To build brand equity, businesses must deliver personalized, contextually-relevant experiences that reach consumers where they are. 

Reaching customers is tougher

Complexity is growing

Building a digital brand requires effective content publishing, marketing automation, creative design and optimization across markets and channels. But in such a complex ecosystem, how do you create meaningful experiences, at scale?   

Complexity is growing

Connected systems are key

Consistent engagement requires connected systems. And that demands cross-functional marketing teams that can break down silos. But the skills required to staff those teams are in short supply – and high demand.   

Connected systems are key

End-to-end digital marketing for the modern enterprise

Pactera EDGE powers global, connected digital marketing with agility, skill, and scale.