A major search engine uses artificial intelligence to contextualize search data that is relevant to each user. This relevance is based on a sophisticated AI model that takes each user’s geographic location, preferences and history and correlates this with Big Data gathered from the entire user base. The result is a rich user experience that is relevant to each user.
Pactera provides a valuable service to the client, who created the AI model that its search engine is founded on. Pactera leverages a global network of human judges that evaluate the output of the search engine’s AI model and create training datasets so that AI model output is more accurate.