Customizing a Crowd Solution to Your Business Needs
In this era of fast paced innovation and an extremely competitive technology market, there is a constant demand to design continuous delivery models that maximize productivity while minimizing TTM (time to market) and TCO (total cost to own). That’s one reason why Crowdsourcing is becoming an increasingly popular phenomenon these days. It’s helping companies design fast, affordable and far-reaching business solutions. Crowdsourcing helps organizations increase their talent pool tremendously while significantly decreasing staffing costs and risks associated with uncertain marketplace demands. However, not all crowdsourcing models are created equal. Crowdsourcing model that best fits your business needs must be carefully selected. While Open crowd has minimum resource cost and can have the shortest TAT, it can also have relatively high crowd noise and is limited in the level of complexity of the task. Managed crowd provides higher control on quality and reliability of the output. On the other hand, it does have higher management cost than open crowd and requires more consistent volume of work. For some projects the best solution can be a Hybrid crowd model (some combination of open crowd, managed crowd or on-site/near site resource models) which is customized to fully leverage advantages of crowd while minimizing the risks.
Selecting the right crowd model
Considerations when choosing the right resource model:
Project scope and trajectory: What is the project scope? Some project scopes are inherently better suited for one model than the other.
Project goals: What is the expected output (deliverable) and KPIs? If it is a nascent project for the client, has the desired output been validated (any empirical evidence to confirm the output is attainable under the client’s proposed parameters)? Are the project goals fairly stable or expected to change or evolve over-time?
Task description and expectations: Does most of the volume of work consist of one clearly-defined type of task? Are the guidelines deterministic? Are the acceptance criteria explicit and unambiguous?
Trade-offs: What are each stakeholder’s priorities? What trade-offs are acceptable? Scope vs. schedule vs. budget vs. quality
Conditions and Limitations: Any security, legal, budget or workflow related conditions or limitations from the client? For example, Resource working hours and/or locations, contract, tools and technology, etc.
Three Pillar of Pactera’s Success in Crowd Operations
1. People – Right people in right roles
ü 150+ recruiting channels and 3 global recruiting centers ensuring scalability
ü Robust crowd community for long-term engagements
ü Deep pool of SMEs for managed crowd teams
ü Using smart automation and innovative data analysis techniques, classify and subsequently manage resources according to their performance history and trends
ü Exciting and lucrative incentive plans and growth opportunities to stimulate and retain talent
2. Processes – Continuous pursuit for optimization
ü Leveraging years of crowd management experience to partner with clients in building out tasks and guidelines suited for crowd implementation
ü Efficient and flexible workflows
ü Effective quality control measures customized to crowd type
ü Dynamic resource management to ensure high productivity
3. Technology – Human-centered Automation
ü Automated recruiting, screening and training platform (Pactera Remote a.k.a. PactWork)
ü Secure data management and transfer
ü Automated job creation & workflow management
ü Custom project management tools
ü Automation solutions to improve production and QA efficiency and effectiveness
ü Universal platform for data transfer, production, management and QA, designed specifically to streamline and optimize global delivery operations especially crowd based teams