Rising to the challenge of the connected customer
Reaching customers is tougher
Digital technology platforms are disrupting traditional brand engagement, as consumers curate their own digital lives across platforms. To build brand equity, businesses must deliver personalized, contextually-relevant experiences that reach consumers where they are.
Complexity is growing
Building a digital brand requires effective content publishing, marketing automation, creative design and optimization across markets and channels. But in such a complex ecosystem, how do you create meaningful experiences, at scale?
Connected systems are key
Consistent engagement requires connected systems. And that demands cross-functional marketing teams that can break down silos. But the skills required to staff those teams are in short supply – and high demand.
End-to-end digital marketing for the modern enterprise
Pactera EDGE powers global, connected digital marketing with agility, skill, and scale.