BEIJING, January 13, 2016 /PRNewswire/ — Pactera Technology International Ltd. (Pactera) announced its acquisition of Blue Fountain Media (BFM), a New York-based digital agency specializing in growing brands online through custom website design, results-driven digital marketing and mobile application development for both B2B and B2C companies across all industries spanning start-up to enterprise.
“The acquisition of BFM is part of Pactera’s strategy of complementing our already strong technology service offering with new era capabilities,” said Pactera CEO Tiak Koon Loh. “It not only adds to our suite of capabilities, but also expands our strategic relationships with clients, deepening our ability to transform brands and businesses with both consumer and enterprise digital solutions.”
BFM’s leadership and team of over 200+ digital strategists, information architects, designers, developers, marketers, communications specialists, account directors, project managers and business developers will join the combined organization and continue to work out of the Madision Avenue office in New York City. In addition, BFM boasts a robust offshore development team located in both Portugal and the Ukraine, adding to Pactera’s well established offshore capabilities.
“We are delighted with our new partnership. Combining BFM’s results-driven culture and methodologies with Pactera’s global delivery, deep technological expertise, access to international markets and scalable infrastructure puts us on a fast track to global growth,” said Gabriel Shaoolian, CEO and Founder of Blue Fountain Media.
The acquisition adds BFM’s notable and award-winning experience with clients such as AOL, Paul Stuart, Baldor Foods, New York University and the NFL, among others, to Pactera’s blue-chip client portfolio. It also opens up new opportunities to serve those clients with Pactera’s comprehensive IT service capabilities, while offering existing Pactera clients, such as Microsoft, Expedia and Intel, the benefit of added digital capabilities.
“Digital transformation is undoubtedly the topic that is front and center with all C-level executives across the world,” said Jose Martinez, Global Head, Digital Services for Pactera and a 14-year veteran of digital giant Razorfish. “This acquisition represents a significant step in executing Pactera’s digital vision of becoming our clients’ global digital partner for the new era.”
The purchase price was not disclosed.
About Blue Fountain Media
Blue Fountain Media is a digital agency in NYC focused on growing brands online through effective websites and online marketing. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads and increased brand recognition. In 2014, the company, which has a client roster that includes Procter & Gamble, Harper Collins, Canon, NFL, Publishers Clearing House, Sharp, AOL and the United Nations, drove more than 200 million monthly visitors and $2 billion in revenue to the digital properties of its clients. http://www.bluefountainmedia.com.