How Design Thinking & Lean Innovation Work Together
Pactera turns challenges into opportunities and validated learnings.
Design Thinking is a mindset and an approach that balances human usability, technological feasibility, and economic viability. With complementary lean innovation approaches, companies can quickly turn ideas into digital products.
Moonshot is Pactera’s innovation outpost and center of excellence for Design Thinking & Lean Innovation.View Moonshot Thought Leadership
Design Thinking Framework
Design Thinking takes place over the course of multi-day workshops divided into short sprints – fast-moving, multi-disciplinary and intensely collaborative.
Mapping Customer Journeys Mapping helps visualize the customer journey in a single diagram. The sprint team creates a flowchart to connect customers and key stakeholders to your business goals, showing each interaction those customers have. Mapping identifies a critical customer and a single target moment where the team can concentrate its efforts. That key moment becomes the focus for the team’s sketches.
During sketching, the team aims to create and evaluate as many ideas as possible. Teams gather notes and write down rough ideas. Sketching is done in “crazy 8s” – with each person quickly diagramming eight ideas and refining some of those ideas into solution sketches. Sketches are evaluated by silent review followed by structured critique, minimizing groupthink. Votes are taken on ideas, with super-votes going to experts or key decision-makers.
The best way to prototype depends on the product being designed. If the end product will live on a screen, tools like Keynote, PowerPoint, InVision and Axure can be used. Paper products can be created in Keynote, PowerPoint, or Word. Objects can be mocked up by modifying existing products, 3D printing, or prototype marketing and services can be acted out by the team.
In our experience, testing is best conducted with a series of one-on-one customer interviews, with the remainder of the team watching the interview remotely. The results of initial testing feed into shorter design sprints – three and two-day sprints that refine ideas from the first sprint – and result in a final prototype ready to be built with a lean innovation approach.
Lean Innovation Approach
Iteration, Not Perfection
At the heart of lean innovation is the belief that it’s better to create, test, and continuously refine a product with feedback from actual users. The alternative is to perfect a complex product over a long period – only to find it’s too undesirable or too late to market.
Getting to a Minimum Lovable Product
Where a minimum viable product maximizes validated learning with minimal resources, a minimum lovable product maximizes the amount of engagement from your most enthusiastic users. An MLP philosophy is purposeful and focused: create products that do one thing well, solve high-impact problems, embrace constraints, and align with the overall product strategy.
Essential to lean innovation is the process of seeking, absorbing, and implementing feedback, together with a tight focus on a few clear objectives. Rapid cycles of innovation, customer feedback, and product refinement enable powerful products to be developed exponentially faster than ever before.