Mobile Apps That Drive Sales
Pactera gives customers the tools to shape their brand experience and drive sales.
As mobile and tablet consume an ever-greater share of consumers’ screen time, it’s imperative for businesses to adapt. For some, the custom functionality of an app will help captivate users, reinforce the brand, and reach customers anywhere, anytime.
Pactera’s award-winning digital agency, Blue Fountain Media, is our center of excellence for outstanding work in web design, ecommerce websites, mobile applications, and omni-channel digital marketing.
Mobile App Design Process
Whether aiming for content consumption, sales, or brand lift, Pactera can design the optimal app.
The first step of mobile app design is precisely identifying a client’s objectives and determining how these goals can be accomplished successfully on a mobile platform. This is achieved through stakeholder meetings, deep analytics research and audience analysis. The goal is to understand the features, functionality, and experience an audience might want from a mobile app.
Once the mobile app strategy is completed, an information architect develops wireframes of app screens that inform the layout prior to being handed over to design. Ensuring a consistent look and feel is critical to communicating a brand and providing users with a seamless experience. Designers therefore focus on creating attractive designs that stay consistent with the company’s branding.
Mobile app designs are then passed over to the development team, which begins the process of coding to ensure optimal functionality. Once the mobile app is developed, a quality assurance team performs a thorough review and testing period to correct issues and make improvements prior to launch.
Just as for any other business, omni-channel marketing is critical to ensure target audience members are aware of, download, and use the app. Marketing campaigns can generate publicity for upcoming releases and continue to promote the app after launch. From mobile optimization and PR to social media and paid advertising, the marketing team works to ensure clients have a successful launch and succeed in a competitive marketplace.
Our multi-award winning digital agency and center of excellence for mobile app design, Blue Fountain Media, is a Top Interactive Agencies’ #1 Interactive Agency and an Interactive Media Awards Top 10 Agency worldwide, with a portfolio of unique and beautifully-designed apps and websites for some of the most recognized brands in the world.
Customers interact differently with mobile apps than desktops or even the mobile web. We’ve responded by implementing best practices that reflect consumers’ preferences when using apps.
To have an impact on customers, an app must be part of a 360-degree, holistic approach to brand building. Whether it’s through marketing and advertising, video production, new messaging or social media campaigns, Pactera can provide every opportunity to increase brand awareness and drive sales growth.
Featured Case Studies
See how our work on mobile apps has broken new ground for online businesses.
HIGH TECH, TELECOMMUNICATIONS
Life Insurance Group Clients Mobile Platform
BACKGROUND Integration of Technology and Business Due to the group client insurance business is getting more and more difficult, our client would like to take advantage of tablet device so team leaders to have a better management and control of their team, and to have a...
BANKING, Healthcare & PHARMACEUTICALS, TELECOMMUNICATIONS
Telematics Big Data Platform
Big data is coming key to any business success. But most companies hold the data but cannot use them. This because they don't analyze the data or they don't know how to analyze the data.